Branding and corporate identity done for Hope Apparel a t-shirt design company based in Trinidad and Tobago. The company's goal is to create an avenue to share the message of hope, in creating the identity this was the most prominent message along with bold inspiration to be captured. The logo features a subtle cross representing the faith based aspect of the company and a person extending a hand, sharing hope. Orange is used as the primary colour to symbolise the infectious nature of hope among the grey areas in our life.